Strategic Advisory Skills for Better Capital Investment Decisions

Supporting project owners and AEC firms to create more value before design begins.

The AEC Project Value Chain

This practical framework provides for a structured approach to understanding how capital-intensive enterprises across public, private, and non-profit sectors respond to market dynamics, business challenges, and opportunities, and how value is generated, safeguarded, transferred, and diminished or destroyed throughout the lifecycle of capital projects.

The wrong project executed perfectly is still the wrong project.

Value is lost or destroyed.

That’s why strategic advisory and project development skills are needed to create value.

Featured Insight – The AEC Project Value Chain

Read Gerry’s article introducing the AEC Project Value Chain and its current and future importance for project owners and AEC firms alike.

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Return on Investment

#1: Value Is Created Long Before Design Begins

The greatest opportunity to improve project outcomes occurs before a project is approved, funded, designed, or constructed.

Strategic advisory and project development skills help organizations identify the right problem, evaluate strategic alternatives, and select the solution that creates the most value.

Outcomes:

  • Better decisions.
  • Better investments.
  • Better outcomes.

#2: Maximize Return on Scarce Capital

Not every business challenge requires a capital project.

Strategic advisory and project development skills help owners identify and evaluate capital and non-capital alternatives, ensuring scarce capital is invested where it creates the greatest economic, social, and environmental value.

Outcomes:

  • Invest less capital.
  • Generate more value.
  • Improve lifecycle performance.

#3: Improve Project Success and Reduce Risk

The wrong project executed perfectly is still the wrong project.

Strategic advisory and project development skills help owners identify and evaluate capital and non-capital alternatives, ensuring scarce capital is invested where it creates the greatest economic, social, and environmental value.

Outcomes:

  • Reduce costly mistakes.
  • Eliminate surprises.
  • Increase confidence in major decisions.

#4: Create Competitive Advantage in the AI Era

AI is commoditizing traditional AEC services.

Strategic advisory, project development, and executive decision support services operate at the front end of the AEC Project Value Chain where human judgement, stakeholder alignment, innovation, and strategic thinking create differentiated value that is difficult to automate.

Outcomes:

  • Differentiate your firm.
  • Increase win rates.
  • Protect margins.
  • Create higher-value client relationships.

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About Gerry W. Devine

Gerry Devine

Gerry’s Mission is to leave the AEC industry better than he found it. He is committed to improving the holistic performance and impacts of proposed capital projects for project owners and improving the careers of AEC professionals that aspire to move beyond design.

Gerry is an AEC leader, advisor, trainer, mentor, speaker and author whose innovative work creating the AEC Project Value Chain Framework is recognized by AEC industry peers.

Gerry supports project owners and AEC firm leaders through thought leadership, writing, speaking, training, coaching, and using new and innovative advisory skills to improve the decision qualities for proposed capital projects and the performance of AEC firms alike.

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